Brett Christoffel, the visionary Founder and CEO of All Y’alls Foods, embarked on a transformative journey that reshaped his relationship with animals and inspired the creation of a remarkable company. With over four decades of indulging in a diet centered around meat, Brett’s perspective underwent a profound shift as he recognized his love for all animals, akin to the affection he felt for dogs and cats.
Hailing from the Lone Star State of Texas, Brett learned beef was their second largest export, so he decided to create plant-based jerky and other proteins to provide kinder and tastier options.
In a bold move to support change, Brett launched All Y’alls Food’s inaugural product, “It’s Jerky Y’all,” in May of 2018. This pioneering brand crafts its snacks from whole non-GMO soybeans, eschewing isolates for purity. Committed to excellence, they source only the finest ingredients to create vegan jerky and plant-based bacony bits, setting a new standard for ethical snacking. A portion of every sale goes to Rowdy Girl Sanctuary, the first cattle ranch turned animal sanctuary here in Texas!
“It’s Jerky Y’all” boasts an enticing array of unique flavors, from the traditional Black Pepper & Sea Salt to the unique Prickly Pear Teriyaki, featuring a delightful hint of ginger and sweetness. Those craving a touch of heat will relish the popular Prickly Pear Chipotle variety, all delivering bold flavors and satisfying chewiness to satiate even the most discerning jerky enthusiasts.
The innovation doesn’t stop there. All Y’alls Foods introduces “It’s Big Crunchy Bacony Bits Y’all,” a delightful creation that marries the allure of bacon with oversized crunch. These bacony-flavored treats can elevate any meal, from BLT sandwiches to breakfast, lunch, or dinner, adding an extra layer of bacony goodness to every dish.
Tell us more about yourself, please
As Texans, it is in our DNA to do right by our customers, animals, and planet. 💯
All Y’alls Foods – PLANT BASED JERKY & BACONY BITS 🌱
I was born and raised in Dallas, and my favorite thing to do was go fishing. I was raised on a meat-centric diet, and the first time I heard the term meatless Mondays I was in my car, and I laughed out loud because I couldn’t even think of a meatless snack and why would someone want to avoid what God put here for us to eat?
As you can tell in my first answer here, I believed what everyone else in my world believed: meat for protein, dairy for calcium; no one ever shared that plants have enough of both and support wellness more effectively.
After I realized I loved a cow like I love a dog, I stopped eating animals, and that led me to launch All Y’alls Foods and my lifetime commitment to pushing plant-based proteins, or what I call First Generation Proteins, to the benefit hungry humans, the animals, and the planet.
What’s more conscious than choosing our plant-based jerky
All Y’alls Foods – PLANT BASED JERKY & BACONY BITS 🌱
All Y’alls Foods is leading the herd in a whole new protein direction. It’s Jerky Y’all is gluten-free, low in sugar and sodium, certified vegan, and made from whole non-GMO soybeans with more protein, calcium, magnesium, and iron than beef. It is excellent right out of the bag to snack on, or it makes a tasty meaty protein replacement in or on almost everything. We also have It’s Big Crunchy Bacony Bits, Y’all with the flavor and crunch people love.
The name It’s Jerky Y’all I landed on because I wanted a very Texas brand, and it’s an easy one to remember. I worked with a fantastic designer and receive compliments on our bag design all the time.
No, seriously. Many meat-loving friends couldn’t even tell it was plant-based! 🙌💚
PLANT BASED JERKY & BACONY BITS 🌱
First-generation proteins or plants provide all the protein and calcium humans require. Animal protein is the leading cause of Heart disease, cancer, and diabetes. Still, plants are full of fiber and phytonutrients, so we nourish people, not harm them. A portion of every bag sold goes to Rowdy Girl Sanctuary.
Guess what? So many meat-eaters have switched to It’s Jerky Y’alls plant-based jerky and love it! 😍🌿That’s right! They took a bite, chewed, savored, and couldn’t believe it wasn’t meat. 🤯
All Y’alls Foods – PLANT BASED JERKY & BACONY BITS 🌱
It’s Jerky Y’alls Black Pepper & Sea Salt flavor inspired by the Texas Gulf Coast. It tastes most like traditional jerky with a bold, smoky black pepper flavor. It’s Jerky Y’alls Prickly Pear Teriyaki, inspired by the Texas Prairies & Lakes region with far-flung hints of ginger and garlic with just a touch of Texas sweet. It’s Jerky Y’alls Prickly Pear Chipotle, inspired by the South Texas Plains region with finely roasted peppers that flat out make this mix of Texas sweet and heat delicious.
It’s Jerky Y’all gluten-free, low in sugar, and made from whole non-GMO soybeans with bold Texas flavors and chew folks crave. It’s Jerky Y’all, full of truly clean protein and more of it than beef, with more calcium, magnesium, and iron. It is excellent straight outta the bag to snack on or it makes a tasty protein replacement or addition to almost every recipe or dish.
It’s Big Crunchy Bacony Bits Y’all are made entirely from plants with a flavor, size, and crunch that could only come from Texas! Alone or in or on any dish (potatoes, soup, salads, pizza, burgers, mac & cheese, sandwiches, pancakes, or eggs), our bits are made to taste like crispy bacon and provide plenty of protein, calcium, magnesium, and iron with zero cholesterol or carcinogens and is certified vegan. A portion of every sale goes to Rowdy Girl Sanctuary here in Texas!
Yes, folks, you just had a “Did I just eat plant-based-jerky?” moment! 🌱✨
Brett Christoffel All Yalls Foods
The name It’s Jerky Y’all I decided made sense because I wanted a very Texas brand, and it’s an easy one to remember. I worked with a fantastic designer and receive compliments on our bag design all the time.
· Is there anyone in particular you wish to thank?
All the folks, businesses, and service providers who have been supportive, the universe, and our amazing customers are why we exist in the first place.
What do you think is the reason for the increasing popularity of meat-free diets?
Three reasons. If sustainability is a concern, it only exists with a shift from animal-based proteins to plant-based ones; we use 10% of the water to produce ours vs. animal proteins. From a health perspective, plants are the only answer; they are full of complete proteins, minerals, phytonutrients, and fiber and have no cholesterol or saturated animal fat. And more and more people are connecting to all of the downsides of animal proteins.
Somehow, a plant-only diet needs to be completed and more for the human body, and one that contains lots of various fruits, veggies, nuts, and seeds is far superior to meat, dairy, and eggs. Based on facts and hundreds of peer review studies.
Meat is just a vehicle for plants; anything one eats made of meat is either filled with or surrounded by plants because we are drawn to the beautiful flavor of plants, smoke, salt, and char. So, folks like myself make the meat from plants. Be Kind to Every Kind-Plants for the win!
Plant Based Jerky & Bacony Bits 🌱
🌵Unique & Bold Flavors
💪🏼 High Protein, Low Sugar, Gluten Free
🐮 Portion of each sale supports animals at @rowdygirlsanctuary
all images courtesy of Plant Based Jerky & Bacony Bits 🌱